Consumer Behavior
Type
Book
Authors
ISBN 10
0030211085
ISBN 13
9780030211089
Category
Business
[ Browse Items ]
Publication Year
2000
Publisher
Pages
570
Tags
Description
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school. - from Amzon
Number of Copies
1