Public Relations: The Profession and the Practice
Type
Book
Authors
ISBN 10
0697014851
ISBN 13
9780697014856
Category
Leadership-Entrepreneurship-Management
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Publication Year
1988
Publisher
Pages
504
Description
This text aims to provide an understanding of public relations and a basis for successful practice using experiences of practitioners and theoretical perspectives of scholars. It includes coverage of technological change, diversity and expanding global markets, and their impact on the profession. - from Amzon
Number of Copies
1
