Marketing: Relationships, Quality, Value
Type
Book
Authors
ISBN 10
1572591447
ISBN 13
9781572591448
Category
Business
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Publication Year
1996
Publisher
Pages
768
Description
This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized. - from Amzon
Number of Copies
1
